Distracted

I grabbed an apple on my way out the door... I noticed it had a sticker on the side, and made a mental note to remove that before I chowed down. about 10 minutes later I am driving down the road and thoroughly enjoying my honey crisp apple and I remember the sticker. I go to remove it from the apple... but the sticker is no longer there. Granted neither is half the apple, which only leads me to believe...